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thought leadership from the industry experts

The Messaging Apps Turning to Growth Hacking to Compete

The Messaging Apps Turning to Growth Hacking to Compete

Every day, thousands of social network, messaging and game mobile applications compete for downloads. This fierce competition has led to increasingly aggressive techniques to ‘encourage’ take up of these apps. One method which we’ve seen become an increasing issue, particularly over the last six months, is growth hacking.


Visualizing Spam Reloaded

Visualizing Spam Reloaded

This week we've released a new visualization of text message spam in North America, that allows you to explore what areas are affected the most, and where its coming from


Chinese Spammers In US

Chinese Spammers In US

Due to increasing changes in their domestic environment, Chinese text message spammers are coming under more pressure to stop their spam. One group, codenamed SIKA, are attempting to get around this by outsourcing their Chinese spam generation to North America, in the first sign of something that may become more common.


Ethical Growth Hacking

Ethical Growth Hacking

Its time to take a closer look at Growth Hacking in SMS. We talk about the right way to do it, the wrong way, and the ugly way which caused thousands of mobile subscribers to be part of an accidental DDoS-like event on a wireless carrier.


Big Spam Hunting

Big Spam Hunting

There is no hunting like the hunting of spam. Want to know who we've been hunting? then meet the Big Five.


Snapchat Spam Woes

Snapchat Spam Woes

A Snapchat spam issue betrays a wider problem for many communication apps


Snapchat - Into the Breach

Snapchat - Into the Breach

The snapchat data breaches on New Year's Day, 2014, are likely to have a negative impact on mobile security. We map out the users affected and what the impact could be. NOTE: blog updated with additional analysis


Money for Nothing, SMS for Free?

Money for Nothing, SMS for Free?

Recently we have seen the emergence of a new type of mobile phone apps for sending SMS messages, which promise you money for your unused unlimited messaging plan. Here we talk about one of these apps: Bazuc, how it works, and how it can end up costing you a lot more that you bargained for.


Visualizing Spam

Visualizing Spam

There is a battle being waged above your heads. Here we show how the North American sms spam 'battlefield' was visualized for the first time.


New financial pyramid being spread by SMS

New financial pyramid being spread by SMS

During last two weeks we’ve been observing a growing number of SMS messages leading to various classic financial pyramid websites.