AdaptiveMobile Blogs

30th May 2008    Current rating: 

There has been very steady growth in the mobile space for several years now. And as sophisticated mobile device adoption increased, so have the services- particularly the mobile Web. Or, to quote The Magnum Group a year ago, “You should know about the mobile Web. It’s the wave of the future.”

With the snowballing introduction of Internet-enabled mobile devices and 3G phones, comScore had been planning to expand its mobile measurement reporting, but Magid Abraham, comScore's president and CEO, estimated that the acquisition of M:Metrics accelerated that effort by two years. "We believe we are now at an inflection point of Internet usage of mobile devices," Abraham said on a conference call this morning.

Through the acquisition, comScore will add about 100 new clients to its current customer base of 950. The combined sales forces will now be able to work together and cross-sell the two companies' products.

comScore expects that M:Metrics' data tracking tools will complement its current Web metrics services, providing advertisers and publishers with a holistic picture of how people interact with digital media as they move toward integrated cross-platform marketing campaigns.

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