AdaptiveMobile Blogs

1st July 2008    Current rating: 

There is a lot of hype about mobile advertising and its effectiveness and growth potential but do advertisers and media buyers share this view? How will mobile advertising develop and what will operators need to be successful in this area?

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Interesting at what point does the consumer weigh in on the this genre of advertising? How accepting will the consumer be? It is truly fascinating technology with incredible potential with consumer acceptance!

Consumers always have the option of opting in or out, however much like email, there are rogue companies that insist on spamming mobile subscribers. Of course, this is what we help to combat. Interestingly enough, according to Harris Interactive, mobile advertising is becoming widely adopted by consumers and is expected to grow even further in acceptance as the methods evolve: Adults and teens are growing more accustomed to mobile advertising, but it appears this technology in general has yet to deliver the needed advertising experience to consumers, but this will surely come as the medium evolves, said Judith Ricker, division president, Harris Interactive marketing communications research group. No matter how mobile advertising messages are delivered, our research shows that consumers demand that if a company is going to invade their personal space with advertising, it better be for something of interest to them personalization is hypercritical.