AdaptiveMobile Blogs
Bluetooth Relay
11th August 2008
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Topic: Technology
With the Olympics’ Opening Ceremony kicking off today and thousands of spectators packing Beijing
Take Coca Cola, for example. The brand will be launching its largest Olympic games push in history and they are doing it with Bluetooth:
Pioco, China’s most influential Bluetooth Media company, has wired thousands of hotspots in and around the Olympic stadiums, hotels, restaurants, clubs, cafes and other leisure venues of Beijing and Shanghai
When Bluetooth- enabled consumers enter a hotspot, they receive a message on their device, asking if they would like to download content from Coca-Cola.
Within Beijing , Pioco has built a Bluetooth hotspot network that covers the International Trade Center
Exciting for sure… let’s hope hackers don’t spoil the fun.
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