AdaptiveMobile Blogs
Eye See You
18th August 2008
Current rating: 
Topic: Technology
Throughout the world there has been many levels of adoption when it comes to mobile advertising. South Africa
Now spinning out of South Africa is yet another innovative entity created by a Vodacom alum called Eyeballs Mobile
One of the key benefits of this platform to advertisers is the fact that it is highly measurable. “Eyeballs Mobile
Customers gain control over their advertising consumption. “As a user you get the choice to download the software, view the advertisements and collect rewards or not,” he says. “And while we believe the combination of rich content and rewards will be reason enough for our customers to use this platform, there will be random cash prizes up for grabs during the launch month,” he concludes.
As each region around the world spotlights various approaches to mobile advertising, the one common theme seen here is a focus on PRN20080211">results measurement, demographic targeting, and ensuring marketers are not invasive or shaking consumer willingness to receive such mobile advertising by subsequently creating Spam. The rest of 2008 will certainly provide some interesting developments! And we will certainly be watching… After all, according to eMarketer direct response mobile advertising has been on the rise at a rapid pace globally:
0 Comments
Email blog entry
Add Comment
Rate this Post
|
Think teens sharing explicit photos of...
|
|
Taking a page from 2004 and 2007 , Britain...
|
|
By now, ”phishing” is old news. Who can...
|
We are pleased to share some partnership news with all ...
Now in an interesting flip side of our previous post ,...
School’s back and w...
In what we view as an astonishing move, the European s...
We talk a lot about how malicious activity can affect m...
For most of us, peer acknowledgement holds more weight ...
We’ve seen it all over the regular internet- s...
It’s no surprise that text messaging remains a very pop...
Throughout the world there has been many levels of adop...
With the US Presidential election rapidly approach...
With the Olympics’ Opening Ceremony kicking off today a...
Despite the fun and excitement of the Olympic g...
Intego, the provider of security spe...
Another day, another announcement about a mobile marke...
The Spam King Lives! At least that’s who this es...
It seems that as fast as Apple released the new iPh...
It's rather fascinating to think that with the advent o...
We have all received the emails where a stra...
Today we issued an announcement about the rather alarm...
Despite the cultural differences each region around the...
Check out this very insightful and informative Telephon...
By now, ”phishing” is old news. Who can for...
Now here’s something ironic: Openmind Networks wants p...
As the Times Online reports, popular smartphones such...
There is a lot of hype about mobile advertising and it...
&n...
According to the US division of Nielson Researc...
Verizon, Time Warner and Sprint are making a strong, b...
As ZDNet Asia reported recently , Symantec had conduct...
We spend a lot of time educating about predators an...
We have all had a had a good laugh at those “sidewalk s...
Think teens sharing explicit photos of themselv...
No doubt about it, data security breaches and theft...
There has been very steady growth in the mobi...
It's no secret that cyber-bullying is on the rise...
This Wall Street Journal article by Joseph De Avila &n...
Findings from a survey conducted by Trinity College Du...
Taking a page from 2004 and 2007 , Britain ...
We saw it coming… what’s been happening all around the ...
Justice was finally brought to light in rega...
Nielsen Mobile just issued a report enti...
In the ever evolving race to prove that “if it can be d...
This article that appeared in IT Web is pretty intere...
Spamivers...
The banning of cell phones seems to be an interesting ...
Colin Gibb's RCR Wireless News article regarding adult ...
As TechRepublic's Bill Detwiler reported earlier this mo...
This
week brought news of a Trojan specifically design...
 |
