AdaptiveMobile Blogs
Mobile Ticketing
20th August 2008
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Topic: Technology
We’ve seen it all over the regular internet- scams that try to get people to purchase big ticket items like travel packages. But as mCommerce options become more widely available for consumers, such as with mobile ticketing, how do consumers know they are making safe purchases?
Mobile ticketing seems to be an exciting area that’s especially being explored in South Africa , and the opportunities are abundant:
“With the world's focus shifted to South Africa for 2010, we've had huge interest from sporting bodies, not only from the 2010 World Cup, but for the 2012 Olympics,” he says.
There are the obvious advantages mobile ticketing provides including using the cellphone (MSISDN) number as a means to uniquely identify the ticket purchaser, a digital ticket which saves on printing costs and all the additional information the MMS ticket can provide about the game and venue (stats, location of food kiosks, rest rooms etc).
For now it seems best to use the common sense rule of thumb one would use for anything new- only trust sites and providers that you know to be authentic. As safe guards are developed and enhanced, such as digital watermarks, consumers will have more and more secure options to provide for a positive mobile shopping experience. But for now, early adopters are advised to be aware and use good judgment.
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By:
Phil Lauzier,
29th August 2008, 21:08
This is pretty cool! Id love to see this take off in Canada.
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