AdaptiveMobile Blogs
Functional Function
29th August 2008
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Topic: Technology
We talk a lot about how malicious activity can affect mobile initiatives and innovation. But how about the mobile functions actually working?? Wireless Week’s Monica Alleven wrote an interesting piece on how the highly anticipated announcement of Barack Obama’s US Vice Presidential running mate via text message, while a landmark event, didn’t exactly go as planned:
Keynote Systems said that in the week leading up to the Obama campaign’s highly anticipated text announcement, things weren’t working too smoothly. In fact, based on its tests, Keynote believes between 40% and 50% of people who subscribed to get the VP selection text message may not have received the message in a timely fashion or “very likely” never received the text at all.
Keynote conducted 600 tests on the Obama ’08 Campaign short code from Aug. 13 to Aug. 22. Results revealed it achieved consistent availability only slightly more than 50% of the time. And this time, it doesn’t look like you can blame the carriers’ networks, said Shlomi Gian, director of mobile business development for Keynote.
The article goes on to say that it is believed the issue stemmed from the high volume of subscribers, making it difficult for the aggregator, SinglePoint, to successfully deliver. Whatever the reason, it all goes back to one issue- the need to ensure consumer confidence. In order to attract users, especially when it’s for a paid service, providers need to do their best to work out potential bugs well ahead of time.
Keynote’s director of mobile business development, Shlomi Gian, certainly hit the nail on the head:
Particularly as more brands explore using short codes on a mass scale, Gian said a solution – which Keynote offers – for testing and monitoring common short codes is needed to ensure the delivery of critical information and reliability.
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By:
Jane from NYC, New York,
29th August 2008, 21:08
This makes me so mad!! I signed up for this and the text never came. Instead I had to watch the news on TV the next next day to find out who Obama picked. At least I havent gotten any spam though.
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