AdaptiveMobile signs deal with STC to offer protection to Saudi Arabia’s mobile phone users
Dublin, Ireland, 28th August 2007 – Mobile company ALJAWAL, owned by Saudi Telecom Company (STC) in the Kingdom of Saudi Arabia http://www.stc.com.sa , today announced it has launched a service that provides its customers additional protection against the inconvenience caused by un-solicited and inappropriate messages.
The service is delivered by the ‘PolicyFilter MMS’ product from AdaptiveMobile that filters all Multi-Media Message Service (MMS) communicated over ALJAWAL’s network, approximately 20 million per week. The implementation in ALJAWAL’s network ensures its customers are proactively protected from SPAM and viruses that can be associated with the MMS service and is customised for the Arabian market using both the Arab and English languages.
The product identifies anything considered as SPAM that could impact ALJAWAL’s customers, as well as harmful viruses, which can be inadvertently spread from infected handsets causing degradation of the quality of service delivered by the ALJAWAL network.
ALJAWAL’s customers who would have received an MMS with a virus attached will still receive their MMS messages and are informed through the service that the message contained an infection, but the virus has been deleted.
AdaptiveMobile provides unified mobile customer protection across all mobile technologies, security threats and media types. This includes protection against illegal or inappropriate content, viruses and malware, unsolicited messaging and unauthorised communications. It allows mobile operators to offer parental controls to protect minors, and to extend corporate security policies through to mobile assets. It works across all mobile services (Web, WAP, SMS, MMS, email), all forms of access (Mobile, including GPRS and 3G mobile, WiFi, WiMax) and for all media, including mobile internet, text, images, music, voice and video.
Lorcan Burke, AdaptiveMobile CEO says: “Different countries have different expectations of what is considered to be appropriate and therefore it is vital that we can offer flexibility to adapt to the different markets we serve globally. MMS services can be more vulnerable to security risks and therefore this product is specifically designed to offer protection on this bearer. As mobile operators worldwide continue to vie for customer attention, it is key that customers can feel instantly comfortable and protected through their choice of provider. These sorts of products can give an immediate competitive advantage within such a crowded market.”
Mohammed AI Ageel, General Manager of IT, at ALJAWAl adds: “ALJAWAL is vigilant towards protection of the individual and therefore we rely heavily on the technology delivered by AdaptiveMobile to offer our customers total peace of mind. Our subscribers do not want to receive SPAM or are simply unaware their mobile phone may contain a virus. ALJAWAL’s pro-active approach to security compels us to continually look at what measures can be adopted to maintain the quality of service on ALJAWAL network and support our pro-active approach to the well-being and satisfaction of our customers. The solution from AdaptiveMobile provides this protection and AJAWAL with the opportunity to offer it as standard to growing customer base.”
AdaptiveMobile has forged strategic partnerships with leading network infrastructure providers such as Cisco and HP, and has strong relationships with enterprise security companies such as Symantec, McAfee, Trend Micro, Sophos and Websense for anti-virus signatures, anti-spam and Internet categorisation filtering.
About AdaptiveMobile:
AdaptiveMobile is the leading mobile security provider of unified customer protection for enterprises and individuals. . The company offers comprehensive proactive protection from the increasingly prominent threat of mobile viruses, malware, inappropriate content, unsolicited communications and spam at a corporate and consumer level. AdaptiveMobile’s software works across all bearers, all technologies and all media.
AdaptiveMobile was founded in 2003 and boasts some of the world's largest mobile operators as customers and the leading security and telecom equipment vendors as partners. The company is headquartered in Dublin with offices in the North America, Europe, South Africa, Middle East and Asia Pacific.
About STC:
Saudi Telecom Company (STC) is a Saudi Arabia national telecommunications company which offers fixed, mobile, Data and Internet services. The company operates through its four business units: Al Hatif, which includes fixed services, card phones, prepaid card services and business services; ALJAWAL, which offers a range of mobile services, including ALJAWAL, Sawa, messaging services, business services, data services and roaming services; Saudi Data, a provider of internet and data solutions; and Wholesale, which provides network services to other local operators. STC currently serves more than 14 million mobile and 4.5 million fixed line subscribers. In 2006 STC generated $9.01 Billion (SAR 33.8 billion) in Revenue and $4.4 billion (SAR 16.5 billion) in EBITDA.
Press contacts:
For AdaptiveMobile:
Sarah Baldry/ Catriona Biggart / Elena Dunn
Skywrite Communications
+44 (0) 20 7608 4650
adaptivemobile@skywritecomms.com
