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Code of Conduct for the Messaging Wars

Every day, thousands of social network, messaging and game mobile applications compete for downloads. This fierce competition has led to increasingly aggressive techniques, such as growth hacking, to ‘encourage’ take up of these apps, resulting in subscribers receiving increasing amounts of app spam. Two apps alone are responsible for over 76% of all invites sent in North America. In this ground-breaking report we provide an in-depth analysis on both the apps using these tactics to win subscribers and recommendations on what needs to happen to reduce the amount of app spam being generated.

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