Dublin, Ireland - 18th February 2008 - Etisalat, the Middle East's leading telecommunications company based in the United Arab Emirates, today announced it will launch a new Anti-Spam service that provides its customers additional protection against the inconvenience caused by un-solicted SMS messages (SPAM) received from overseas sources.

The service is delivered by a software package called ‘PolicyFilter SMS’, from AdaptiveMobile that filters all Short Message Service (SMS) received by Etisalat’s network from overseas sources, which aim to target Etisalat’s 6.4 million users.  The product identifies any International Incoming SMS traffic considered as SPAM that could impact Etisalat’s customers, causing inconvenience to the individual and a degradation of the quality of service delivered by the Etisalat network. The implementation in Etisalat’s network ensures its customers are proactively protected from international SMS SPAM. The solution has been customised for the Arabian market using both Arabic and English languages.

Essa AlHaddad, Chief Marketing Officer, at Etisalat said: “Etisalat is extremely vigilant towards the protection of the individual and we rely heavily on the technology delivered by companies such as AdaptiveMobile to offer our customers total peace of mind.  Our subscribers do not want to receive SMS SPAM and Etisalat’s pro-active approach to security compels us to continually look at measures that can be adopted to maintain the quality of service on our network and that will support us in ensuring the well-being and satisfaction of our customers.”

AdaptiveMobile provides unified mobile customer protection across all mobile technologies, security threats and media types. This includes protection against illegal or inappropriate content, viruses and malware, unsolicited messaging and unauthorised communications.  It allows mobile operators to offer parental controls to protect minors, and to extend corporate security policies through to mobile assets. It works across all mobile services (WAP, SMS, MMS, email), all forms of access (Mobile, including GPRS and 3G mobile, WiFi, WiMax) and for all media, including mobile internet, text, images, music, voice and video.

Lorcan Burke, AdaptiveMobile CEO says: “As mobile operators worldwide continue to vie for customer attention, it is key that customers can feel instantly comfortable and protected through their choice of provider. These sorts of products can give an immediate competitive advantage within such a crowded market.”

AdaptiveMobile has forged strategic partnerships with leading network infrastructure providers such as Cisco and HP, and has strong relationships with enterprise security companies such as Symantec, McAfee, Trend Micro, Sophos and Websense for anti-virus signatures, anti-spam and Internet categorisation filtering.

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About AdaptiveMobile:

AdaptiveMobile is the world leader in mobile security, enabling trusted networks for the world’s largest operator groups and protecting one in six subscribers globally. AdaptiveMobile provides Operators with the most comprehensive network-based security solutions enabling them to protect their consumer and enterprise customers against the growing threat of mobile abuse. www.adaptivemobile.com