AdaptiveMobile Commercial Traffic Management
Many businesses use short code Application-to-Person (A2P) messaging to communicate at scale with their customers. This approach is often used to send messages such as marketing campaigns, alerts, confirmations and two-factor authentications.
This market is serviced by SMS aggregators with very rapid go live and expansion offerings, with their typical customer base including SMEs, brands and larger enterprises.
With large amounts of long code A2P traffic already terminating on mobile operators’ networks today, an opportunity exists for operators to detect and control these messages to ensure that A2P messages are priced appropriately based on their value to the sender, make sure that abuse of commercial contracts doesn’t occur, and furthermore, leverage existing enterprise relationships to directly provide A2P origination and termination services for SMS, MMS and RCS.
By using Commercial Traffic Management, available using the AdaptiveMobile Security Network Protection Platform (NPP), operators can fully capitalise on these opportunities and take the right steps to control the A2P traffic, either delivered to, or generated from their network.