Grey Route Controls Service
With AdaptiveMobile’s Grey Route Controls Service, operators can recapture the growing Application to Person (A2P) SMS revenue stream, and further protect against lost messaging revenue from subscribers and brands.
Grey Route traffic occurs where commercial messages are carried over connections where the receiving operator is not getting paid appropriately.
Incoming grey route traffic from other operators is typically service or marketing content that has been initially sent via least cost SMS aggregator channels, much of which bypasses the operator’s normal business charging processes. By controlling the incoming flow of this grey route traffic the operator can identify missed revenue, as well as build closer account relationships with the brands who initially send these messages and require their SMS services.
AdaptiveMobile Threat Intelligence Unit provides a Grey Route Controls service package aimed at meeting the specific requirements of various operators. The Service focuses on detecting and blocking international grey route traffic.
AdaptiveMobile’s Threat Intelligence Unit using the Network Protection Platform can identify and control grey route traffic: using in-network controls, subscriber reputation and advanced discovery and detection algorithms, forcing traffic onto legitimate inbound routes that can then be properly controlled and charged for by the operator.
All services are provided using AdaptiveMobile’s network-centric security software platform NPP.