AdaptiveMobile Messaging Revenue Protection
Mobile operators across the globe are facing intense pressure on their SMS messaging business as the market pricing for consumer messaging services mature and over-the-top mobile messaging apps gain market share. A saviour is the rising volume of A2P messaging, bringing scope for supplementary revenues, but also the risk of Grey Route Abuse.
Grey Routes occur when commercial messages are sent over connections where the sending or receiving operator is not appropriately paid.
For many operators the connection agreements between their networks and those of peering partner, which enable billing and settlement for message termination, are structured for P2P traffic. This can mean significant revenue leakage for operators who receive large volumes of A2P messages, often originating from major brands, but funnelled through unauthorised grey route P2P channels.
Likewise, for their own subscribers, many operators do not permit consumer plans to be re-sold or used for commercial purposes. Handling these commercial messages as consumer traffic, that is in violation of their terms and conditions, would give them little financial benefit.
AdaptiveMobile also observe a range of cases where sending operators may have grey routes present, originating from undetected SIM Banks in their networks, resulting in unnecessarily high outbound international charges.
AdaptiveMobile Messaging Revenue Protection can help operators tackle a broad range of challenges to their messaging business. Using in-network controls, subscriber reputation and advanced discovery and detection algorithms, the AdaptiveMobile Network Protection platform can identify and control this traffic – protecting an operator’s current and future messaging business.